Nada Chair



Sent by email September 2, 2005

I am probably one of your longest consistent users of Nada chair. I began with the first version in 1987, which was sold to me by my then physical therapist. This means I have been using a Nada chair consistently for 18 years. I thought you might enjoy hearing about the kind of impact your product has had and the kind of loyalty it generates.

In 1982, I fractured my L5 lumbar vertebrae in an accident while moving. I was 22. Because I was young and my muscles strong, the severity of my injury did not become apparent until 1986, when I was diagnosed with a two-level spondylolisthesis with substantial disk degeneration at L1 – L5. The degeneration continues to this day and is a permanent part of my condition. I could have had a two level fusion, but the chances of success were not favorable. So through a disciplined exercise routine, I have managed my back to live relatively pain free. A core part of this routine has been to relieve the stress on my lower back when sitting by using a Nada chair.

My life has by no means been sedentary. I have traveled the world for numerous corporations and run global businesses, often logging 200,000 miles per year. I have had to sit in planes for 12-14 hours at a time. I have had to work in any environment that life presented me – and good chairs are a rarity when traveling. At this stage of my life, I drive 2x a week up and down the California coast for 3 hours at a time. Keeping up with my kids often means going to soccer games or other events where there are only benches with no backs. All of these are possible, basically with no pain, because I carry and wear a Nada chair wherever I go. I actually have three at all times – one for my house, one for my office, and one for my car/traveling. They are my safety-net. When I wear them, it’s as if I never broke my back. Without them, even with good exercise, I would have daily back pain and ultimately, if I didn’t find some way to get horizontal to recover from the insult to my nerves, crippling pain on a regular basis.

I still have the first Nada chair I ever bought. It sits in a drawer and I use it as backup whenever I lose one of my traveling Nada chairs (which I’m sad to say, does happen). This product has seen me through a marriage, a divorce, a new marriage, two children, the 1989 San Francisco earthquake and rebuilding a house, travels to probably 50 countries, 6 different homes, 5 different companies, every PC since the IBM AT, numerous weddings, funerals, confirmations, and Bar Mitzvahs. Wherever I have been, my Nada chair has been with me. It is as much a part of my life as… well… my lower back. I don’t even think about it anymore.

When I first started wearing it, I was worried what people would think – after all – I’m a serious businessman in negotiations with men around the world, many of whom have fairly strong views of manliness and wearing a back brace does not fit the image of a ‘tough negotiator.’ Funny thing – nobody cared! In fact, the Nada Chair often starts a conversation along the lines of “You know, I’ve got real back pain…..” which leads to a discussion of the principles behind the Nada chair (and I hope some sales for you). Even in Bahrain or Cairo, if you can believe that. Bad backs effect 80% of all people – so people everywhere really like to know about anything like this that really works.

I have watched the product evolve through the years with great pleasure – the work you continue to do to improve the product is admirable.

All I can say is don’t ever go out of business – because without a Nada Chair, the full life I have been able to lead would not be possible.

Sincerely yours

Arthur Coleman
Vice President SHOP.COM

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